Monday, February 25, 2008

those (unnerving??) ads using real women

These two articles that we have for Wednesday are really interesting. One is about the dove campaign for "real beauty" and the other is about men's underwear advertising. I have seen ads for the dove campaign before on tv, and i've of course seen the bill boards that they mentioned. I thought it was a really cool idea, and brave of dove to incorporate real women in their ads, rather than skinny 100lb 6 foot super models. I found the article "those unnerving ads using real women" annoying. This women rants about dove using real women, and how they're in the underwear on huge bill boards. I disagree with her. I mean, dove is a company, and they have the right to do whatever they want. The women in the ads are there by choice. It's not vulgar, and i dont find it disturbing in the least. Yes, i believe that at least in part the company is doing this for money, and because its a good advertising scheme. Of course they aren't doing it just to change peoples' images of themselves. but i think this woman is just making herself look insecure by criticizing the fact that average sized middle aged women will put themselves out there in their underwear. If you were to compare this ad to the women in tiny bikinis holding alcohol on billboards, im not sure the dove ad looks so bad anymore. I think its good for society to finally realize that real women are not sticks, and so i think dove's idea is kinda cool. these women are just putting themselves out there and saying here, are you a real person? our product is for you. we don't promise to make you look impecable, and we admit that all the people who use our product do not become super models overnight. if its raisesing their sales, good for them. big companies and their advertising have a big impact on the way that other people think, and so this is a much better thing for people to be seeing than a lot else thats out there in the media.

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